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Be Bright Be Seen

Be Bright, Be Seen Campaign- Visibility is a key issue all year round, whether children are walking or on their bike. However, over the autumn/winter months, it is especially important as the school day can start and end in twilight. During term time, the majority of child road accidents happen in the afternoon and evenings, especially in the autumn and winter when it gets dark earlier in the day.


Ways to make sure you stay visible to motorists are:

  •     During the day, bright and fluorescent clothing is best.
  •     At twilight and night time, reflective clothing or tape that is picked up in car’s headlights is best.
  •     It is against the law to cycle at night without a white front light, a red back light and a red reflector at the back.
  •     Always choose routes and cross at places that are well-lit.
  •     Where possible, cross the road at a pedestrian crossing

The message for pedestrians and cyclists is to wear bright clothing during the day and reflective clothing or accessories after dark.


Drivers should be especially careful around schools and mindful of their speed when visibility is poor.


Bright Kidz is a partner of this campaign and have some fabulous products available to help children Be Bright and Be Seen helping them to stay safe.